Semiotics
The study of signs also of anything which stands for something else.
Denotation-What we see when we look at an image.
Connotations- What we understand from this image.
Examples:
Red- Blood, Danger, Love, Anger, Passion, Stop, Hate, Evil.
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Denotation Connotations
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Question; Analyse how social and cultural contexts can influence advertising. The brand image/logo is a key component of the campaign a... -
Camera The director used a countdown timer to be one of his main clips to draw the audience in, when the countdown reached 0 the music dr...
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Camera D-Child going to school S-Street, crime scene, School, street, house. T-Gangster I-Stop sign. N-How they deal with the environm...
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