Connotations of Bahamas: Luxury, relaxing, happy
1934 founded
1937 introduced to women
1938 introduced to men
1990 Procter and Gamble acquired it
2012 ship logo changed to a yacht
60% Of people who was purchasing old spice where women.
Target audience is 12-34
1.The man your man could smell like, this was their idea. [SEEDING]
2. They made the advert on Superbowl time and gained some popularity. [LAUNCH]
3. they then laughed their product. [ENGAGE]
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