The daily mail came out in 1896 and because it has been around for so long it loves British tradition. You can see this by the way they choose there articles, also they wont publish a negative opinion about the royal family. They are also a right wing news paper ( these people support brexit )
Owned by: General trust and the Daily Mail
1.25 million print circulation (copies brought) 2nd highest circulation the 1st is the sun.
50/50 male-female split
C1,C2,D audience
Paul Dacre case study;
He was the editor of the daily mail for a long time, he would make his opinion more prominent on articles and publish them. These where normally morally wrong articles some include homophobia, racism ect... Daily Mail now have a new editor.
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