Monday, March 25, 2019

Advertising

1. Old spice
2. Lucozade
3. Charity

awareness, interest, desire

What makes an advert memorable:
Colours
Story
Music
Humour

Price
Product
Place
Promotion

Copy- Written text

How to analyse an advert:
Aim of the advert?
Denotation and connotation   
Media Language
Representation of males/females
Representation of themes
Representation of the brand
Psychology

When the person is looking straight at the camera its called direct mode of address 

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