- Adverts
- Sponsors
- Social media
- Trailers
- Interviews
- Posters - Billboards, Bus stops, cinema, side of bus, hoarding.
- Merchandise
1967 Trailer:
Very long (3:41)
Voice over through all of it
Key focus on animation technology at the time
More comedic representations
Disneys ownership and distributions still foreground
Animals have a more obvious identities
2016 Trailer:
Much more dramatic, looks like a horror (this is to attract a bigger audience)
Shows a very short clip of the main song at the end
Shows the very famous cast
Music leads the atmosphere of the trailer
No voice over just words popping up on the screen
No sense of character
A very high production value with CGI and soundtracks
1967 Poster:
Very colourful to show off the techicolour
All animals are having fun nobody is scary
Aimed to children
Makes film sounds very fun and no other genre then children film
Advertised other short films
2016 Poster:
Darker
Genres range from action to horror, no fun anymore
Related a Triptych poster (3 pictures that put together makes a big picture)
Aimed to an older audience
Media convergence;
Watch a film on a number of cross media platforms (i.e tv, Netflix, cinema, play station)
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