Charity ads focus on people who care and wouldn't mind giving a bit of money to the poor.
They shock you to grab your attention.
ABC1 target audience.
They use sympathy and empathy to get your attention.
We are becoming desensitised to the ads.
Shelter:
founded in 1966 in London;
Aims to help homelessness and bad housing and gives advice;
Poster ads, face book and mobile messaging.
Things that they aim on: Debt, Losing jobs and bed tenants.
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