News Paper Test

Why Print News Papers Are Dying Out

Why have print newspapers declined?

The first reason why newspapers have slowed down on printing newspapers is because of them all moving online, for example the Daily Mail has moved on and made a website online and is getting more views then the print version. This is because of the technological advancements, tablets and new phones come out every year and along with them come bigger expectations, newspapers can’t be improved because it’s just paper and ink at the end of the day, there is no way you can improve it. People like making life easier, going out to the shop and buying a paper every day is a big task for people in this era, so newspapers have moved along and made the lives of their audiences easier. Now news is a couple clicks away and this brings millions of people to the sites just because they can’t be bothered to take a quick walk to the shops.

Another reason why print sales are declining is because papers are moving to social media. The newspapers are making social media accounts on sites like Instagram and Twitter and are racking up millions of followers who look on their pages daily to read the news that the editors publish. This is another way the papers have made lives of the audiences easier and taken away that tiresome and long walk to the shops and made it so the papers are a few clicks away. Moving to social media was a clever move by the paper industry, they obviously saw that the world was moving online around 2011 and then started to create accounts on social media like twitter. The move online was a popular one because at this point in time the Daily Mail online twitter account has 2.29 million proving that papers moving online is more popular then print papers because the print circulation is 1.5 million.

Another reason why print is dying out is because of smart technology like the Amazon Echo (Alexa) devices such as this is taking over the print industry because they offer a service where you can say tell me the news to it and it will give you a full rundown of the news, you can also set some devices such as amazon echo up to automatically tell you the news as soon as the alarm goes off. This is yet again another instance of the technological advancements taking papers over.

The last reason the print industry has started to die out is the amount off is the television news channels. There are mass amounts of news channels on the tv and people can choose to watch these at any time of day. Leaving the channels open nearly all day would attract mass amounts of people because people may not have time to go to the shops and buy the newspapers, so they will wait until they get home and watch the tv news.

Print Newspapers are generally dying out due to the fact that people are getting more and more lazy each year and now days people can’t be bothered to go to the shop and buy a newspaper when they can just go on their smart device and look at it for free.

The Other Presentations On Major Newspaper Events Notes

Windrush:
People from the Caribbean who came over to look for work after world war 2 got access to the uk but the government kept their papers, Tereasa May shredded their papers and then they got threatened with deportation and the papers where saying this was a breach of human rights.

Charlie Guard:
11 month year old boy was in critical condition and hospitalised and America offered to help and fund the surgeries. The British hospitals opposed this because they thought it would be a waste of money and time because they thought the boy was going to die on the plane ride there. The hospitals won the debate in court and the boy died in hospital.

David Cameron Referendum:
He called for a referendum for the uk to leave or stay in the eu, and the public voted 52% wanted to leave. David wanted to stay in the eu so he was angry and left the position of prime minister and left all of the hard work to Theresa May.

Grenfell tower:
1 am a fire broke out in a tower block in London this happened due to not the correct amount of safety precautions taken when making the towers. This made news papers blame the construction of the tower and made everyone nervous about other flat blocks, the papers where saying there needs to be more precautions otherwise it will happen again. 72 people died.

Royals:
Daily Mail;
Loyal supporters, lots of features, loving towards them.
Guardian;
Left wing, disinterested in the royals, "2 people will marry' makes Harry and Megan sound like normal people 

Our Presentation On The NHS And How NewsPapers Presented It

daily mail case study

The daily mail came out in 1896 and because it has been around for so long it loves British tradition. You can see this by the way they choose there articles, also they wont publish a negative opinion about the royal family. They are also a right wing news paper ( these people support brexit )

Owned by: General trust and the Daily Mail
1.25 million print circulation (copies brought) 2nd highest circulation the 1st is the sun.
50/50 male-female split
C1,C2,D audience

Paul Dacre case study;
He was the editor of the daily mail for a long time, he would make his opinion more prominent on articles and publish them. These where normally morally wrong articles some include homophobia, racism ect...  Daily Mail now have a new editor.

Gerber theory

Cultivation Theory

Cultivation theory suggests that repeated exposure to television over time can subtly ‘cultivates’ viewers’ perceptions of reality. George Gerber and Larry Gross theorized that TV is a medium of the socialization of most people into standardized roles and behaviors.

This basically means in the terms of newspapers if a paper focuses on one thing for a period of time the audience of said newspaper would have there opinions changed by the story's that they see. For example if a newspaper only portraits Muslims as terrorists then the opinion of Muslims will be bad because of the papers. 

This news papers portraits Muslims in Britain to be sympathizing to the terrorist group "isis". Doing this makes all Muslims look bad, this sells more papers but gives people false information. 

• Look at the Guardian website/Daily Mail website and compare top five stories on each home page.

The story on both pages are different due to the audience there aiming at, This is present in the guardian because there story's are custom to there audience which is ABC1 which means they are a higher intelligence and wouldn't enjoy gossip type news.

• As you scroll down the websites, are there any articles on the same stories? You will probably have to click on the news link for the Daily Mail (this is important to remember) to see if any are comparable.

Both the guardian and the Daily Mail have a story about brexit today but with a few differences, the guardian  has a story about how Britain will fail if brexit takes place and the daily mail says about how the next step has taken towards brexit and how Britain will achieve lots when it happens. This shows the left and right wing views of both news papers.

• Then copy and paste some of the reader comments and reflect on what it says about them.

"The useless and the drunk. We¿re doomed!"

The daily mail has a person who comments who disagrees with the story about brexit which is unusual because the Daily Mail are a right wing paper and are for brexit to someone commenting means the person commenting is looking at the wrong news paper.

• Then look on social media and see what they have prioritised to post/reflect on reader comments there also.

Online the daily mail talks about green house gasses on there twitter warning the public about this but there is no news on the brexit or any politics. 

The guardian talks about Jeremy Corbin who is speaking about how the government are unrealistic. 

Both of these are different to one another and shows how The Guardian focuses on politics and the Daily Mail focuses on the gossip and celebs. 

News paper industry

1. In the Executive Summary, looking at paragraphs 4 and 5 the overview identifies that: ‘today’s aggregate advertising expenditure and net circulation figures equate to about half of their 2007 value.’ Bullet point why you think this is the case.

• I believe that the aggregate advertising expenditure and net circulation figures have decreased majorly due to the reason of technological advancements. Therefore this is killing the hard copy's of news papers, as customers think that going online and reading the news papers is easier then reading the hard copy. 

1. On page 7, the market structure is analysed using data provided by the ABC. Who are the ABC and why is their data collection so important for newspaper owners and advertisers?

• Audit Bureau of Circulation (ABC) Independent, non-profit organization comprising of, and supported by, publishers, advertisers, advertising agencies, and commercial websites, to audit and certify circulation and site-traffic claims of its members.

1. On pages  17-18, paragraph 2.14 the overview identifies the circulation figures of Sunday newspapers. Thinking about your set products and audience consumption, why do you think Sunday newspapers have traditionally sold more copies that their daily counterparts?

• I believe that Sunday news papers sell more due to the fact that Sunday is a rest day and people are supposed to be at home and resting so buying news papers and staying in is rather common so Sunday news papers appeal to people more.

1. What are the leading broadsheet, tabloid and mid-market tabloids in terms of circulation? What are their daily circulation figures?

• The leading broadsheet is Daily telegraph (1101), the leading tabloid is the sun (3417) and the leading mid market is The daily mail (2974).

1. Think about The Guardian and the Daily Mail - describe their position in the marketplace.

• The daily mail is shown to be the second most popular paper. Where as, the Guardian is shown to be towards the lower ends of popularity. The daily mail is a  mid market therefore is has broadsheet and tabloid aspects therefore is will have a vast audience from both community's.

1. The Guardian is ‘owned by the Scott Trust, a private company whose core purpose is ‘to ensure the financial and editorial independence of The Guardian.’ How can this be linked with the news values of the newspaper?

• The Guardian Media group is owned by the Scott Trust, a private company whose core purpose is to ensure the financial and editorial independence of the Guardian, the papers values are to be honest, fair and bring integrity to the reader. This is therefore done by the independence of most news stories and ideas attracting a varied audience. This is shown through the investment of over £1 billion, then with most profits they reinvest into journalism to deliver the best quality news to the audience.

1. In terms of digital distribution, what do you think has been more important to the brand identity of national newspapers, the online website or App mobile platforms? Why/How?

• I think the ease of the download of the paper is the most impotent because if while downloading the paper the consumer has trouble then they probably will find a new paper to read. 

1.  A lack of ‘trust’ in newspapers is identified. Why do you think this is? 

• This is because of the news papers lying and twisting up words of people they interviews to make the story's more attractive to the reader and the news papers. This is a big problem because people don't know who to trust in the news.

1. Who is the offline and online regulator of the newspaper industry and how effective do you think they are in ‘policing’ the industry?

•  The Independent Press Standards Organisations are the regulators for most of the Uk's newspapers and magazines. They hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and maintain freedom of expression for the press. They make sure that member newspapers and magazines follow the editors code.

1. Look at the following timeline. What’s happened to advertising revenues, why are they important? What other ways have the newspapers industries found to survive?

• The advertising on print has grown over the last 7 years this is due to print dying so they need to advertise more to make up for all of the papers there not selling. News papers have also adapted to technological advancements this is good because they can advertise online and make more money.

Labelling a news paper

Comparing The Daily Mail And The Guardian's Online Websites

online news paper

Advantages 

-easily accessible 

-reaches more customer/more popular 

-more interactive, audience participation

-Free to read,the sun, daily mail and the guardian (1 mill subscribers)

-Daily telegraph, financial times, the times, you have to pay for these so perhaps the free ones reach a younger audience. 

-Saves trees 

-easy to share articles

-live updates 

-personalize it

Disadvantages 

-Lack of data/internet means you cant view

-bad for environment

-pop ups annoying 

-distractions 

-more in depth articles on a news paper 

-holding something 

Comparing News Papers

news paper

Name:          The Sun                                    The Daily Mail                                    Telegraph

Owned By:    Rupert Murdoch's News Corp.    Daily Mail and General Trust        David and Frederick Barclay

Audience:     middle social class                 Mostly Females                      15-44
                 Richer and more educated      ABC1 social class                    Mostly male 
                 readers                                 65+ more likely to read it        well educated 
                 Mostly Males

Online:          Free                                               showing not important news         Daily pass is £2
                     Adult due to provocative pics         Free                                               Yearly subscription £300                              
Circulations:  1,481,876                                     1,383,932                                      458,487

Political
alignment:    conservative                                  Labor                                             Conservative