Comparing 2 Drastically Different Adverts

This Girl Can


 Are You Beach Body Ready


The two adverts are drastically different due to one advert lifting up and helping women and one making women feel bad about themselves. This Girl Can is an advert where it presents women as strong, able people and they can do anything if they put there mind to it, nothing can stop them. Whereas the other advert shows that women are not "perfect" until they reach a certain body weight/ figure.
By advertising the weight loss produce like they have, it makes women feel uncomfortable in there own skin and makes them want to change the way they look, this is a marketing technique that was around years ago. People have changed and this way of selling products is not acceptable anymore thus why the ad was banned. The large print of a woman with a hourglass figure is the main staple of the advert, its the thing that people see as soon as they look at it causing jealousy and a thrive to be the woman in the ad. The bold large print of the rhetorical question "ARE YOU BEACH BODY READY?" Is a awful way of making a woman question themselves and rethink if they are the "correct" body weight/figure. They also used a bright yellow theme to the ad which furthermore draws the eye to its message. Presenting weight-loss products in this way is unacceptable in our generation.
The This Girl Can ad is the opposite of the the Beach Body ad, as in the ad promotes women to love themselves and be happy with who they are. This has the strong message of be yourself and commit to whatever your ambitions are, they think you can be the best if you put your mind to it. By using the editing they have cut the clips rather short with lots of different women which creates the effect of lots of women united as one. making vulnerable women feel like there not alone. They also have many different women playing different sports which is a stereotypical change, due to the stereotype of men play sports. This makes the viewer feel powerful. The director also make the actors laugh and smile which makes them look like there enjoying themselves and there having a good time, in turn this makes the viewers mind change, if the women didn't sport or physical activity before watching the ad, it shows it to be fun and created the urge to try it out.
Overall one advert shows that women can do/be anything they put there mind to whereas the other ad applies pressure on women to look a certain way

Daily Mail And The Guardian Newspaper Analysis

The Daily Mail use a bold, large text to implant this into the audience's head because its the largest and darkest thing in on the page. By using the the big exclamation point, it draws the audience to the headline, an explanation point is only used when the writer wants to make something stand out or and it shows a level of passion to the sentence. By using a big picture in the bottom right, it makes the page look less bland and it makes the article more enjoyable to read. By using the different colors the front page looks more vibrant and provides a less bland reading experience. This is done purposefully by the writer /editor to make the Daily Mail stand out from other newspapers whom just use black and white print. There is a little article to the left of the big picture, this is done on purpose to make the reader have their eyes drawn to the picture firstly and then the eyes drift to the small article next to it. The picture is two friendly looking women eating ice-cream, by using the the popular food that is enjoyed by many, it appeals to more people and makes a bigger audience interested in the news paper.

The Guardian sacrifices the bold big headline for more little articles around the front cover which would be preferred by some and not by others. The newspaper does this to make them totally different to the other newspaper. This is because people who don't like the lay out of newspaper they brought and they want more information and less prettiness they would pick the guardian over other newspapers. The shocking title which speaks about terror attack draws in the reader because its an intense and touchy and intense thing to talk about, so putting it on the front page so blunt like it is presented, shocks the reader and forces them to want to read more. 

Magazine Cover Analysis

Media industries (how the media industries' process of production, distribution and circulation effect media forms and platforms)

When talking about the film industries what do we mean by the "Big Six"? Why might it become the "Big Five"?

The "Big Six" are the major film makers that dominate all others. Most films that reach cinemas are produced by the "Big Six". They are;

-Warner Bros. Pictures
-20th Century Fox
-Paramount Pictures
-Universal pictures
-Sony Pictures Entertainment (Columbia-Tristar Pictures)
-Walt Disney Studios

The big five refers to all the all the studios BUT Disney due to them only making children's films and being over ruled by all others, although they are the biggest children's film producer it only targets children whereas the other studios do all sorts of movies and target all sorts of ages. Also Disney have been looking to purchase 20th Century Fox which will cause them to merge together, exiling one of them out of the "Big Six".

What other companies do the "Big Six" own?

Warner bros= Turner broadcasting system, DC comics
20th Century Fox= Fox News, Fox Music
Paramount Pictures=Used to own DreamWorks, CBS library
Universal Pictures=NBC Universal, Universal Studios(theme parks)
Sony Pictures Entertainment= Play Station, Toshiba
Walt Disney Studios= Pixar, Marvel

Productions of the "Big Six"

WBP=Kong-Skull Island
Budget-185 Million Dollars
Cast- Samuel L Jackson, John Goodman, Brie Larson
Advertising- Posters, Sight on google maps, Madame Tussauds carys Kong around London in a box



20th CF= The Greatest Showman
Budget-84 Million Dollars
Cast-Hugh Jackman, Zak Efron, Zendaya, Michelle Willams, Rebacca Furguson
Advertising- Digital video ads, TV



Para Pic=A Quiet Place
Budget-17-21 Million Dollars
Cast- Emily blunt, John Krasinsky
Advertising- Youtube Trailer, TV AD

Universal= Mama Mia! Here we go again!
Budget- 75 Million Dollars
Cast-Meryl Streep, Cher, Lily James
Advertising- Trailers, Advertising and Publicity



Sony=Ghost Busters
Budget-144 Million Dollars
Cast-Chris Hemsworth, Leslie Jones, Melissa McCarthy
Advertising-Public stunt (Water Loo Station), Trailers


Disney=CoCo
Budget-175 Million Dollars
Cast-Gael García, Benjamin Bratt, Renée Victor
Advertising- Trailer

 

Deutschland 83 Trailer Analysis

Camera
The director used a countdown timer to be one of his main clips to draw the audience in, when the countdown reached 0 the music dramatically changed and it cuts to what looks to be the main character running away. The director does this to create a action themed trailer because in movies like "Lethal Weapon 3"(a very famous action movie) on of the most popular scenes is a bomb timer. At around 00:38 seconds the director films 3 actors feet walking away from the camera and the camera is following them, this creates tension because the audience want to know there they are going. By using this camera angle it looks like the 3 actors are on their way to be doing something very important, this is used by the director to draw the audience in and make them eager to watch the series.
Editing
In the trailer the editors use a split screen effect (shown in one of the first scenes of the clip) which in turn creates a intense action themed display. The director so to excite the audience by turning a small piece of information (1983, Cold War) into an intense movie like scene. The director also added the split screen effect because big movies like "Mission Impossible" also use editing similar to it, so by using an effect like a well known action movie, makes the audience familiar with the style of film causing them to have the urge to watch it. The director also used harsh cuts in its clips to create a fast paced trailer which is full of many different small scenes that do not give away much information on the series itself but draw the audience in and make them want to find out what the small clips where.
Sound
The director has added intense music in the back ground including stringed instruments and symbols to create a suspenseful trailer, this links in with the action theme because of the harsh music that plays at the start of the trailer. Then (around 00:14 seconds) the music dramatically changes to a fast beat song with a strong bass line. The director did this purposefully to cause the audience to be caught of guard which then causes them to be intrigued into what happens next in the trailer. For the duration of the trailer the director has used a male voice speaking over the top of the music saying things like "The greatest evil is not done now" which infers an action packed series and makes the audience to want to watch it.
Costumes
The director in the first scene looks to be the main character of the series in a army uniform and suggested by the title of the series it looks like a german solider. By using a army uniform it signifies lots of action and lots of drama within the series due to the stereotypical solider that fights in wars and kills people for a living. We then cut to a normal looking male character (the spy) in a t shirt and jeans which contrasts majorly to the army uniform causing slight confusion to the audience, this causes the audience to want more knowledge but the only way they can find out more is by watching the series. In one of the short clips the main character is wearing a hospital gown, this symbolises injury. The director did this purposefully to force the audience to wonder what caused said injury. 
Lighting
The director of the trailer used dimly lit scenes to create a more realistic show, this is because by using a lighting arrangement such as dim lights if gives the effect of no studio. You wouldn't see bright lights shining on real people so they utilised that idea and implanted into the series to make it more realistic. The director also used night time on one of the clips due to the connotations of night time being a time where bad/sneaky things happen. In the particular night clip you see a man jumping from a roof/window onto the floor further proving the idea that night is for bad things to take place. Around 00:40 seconds the music says "sex and horror" and the 2 different clips appear with each word having a different scene, during the "sex" scene the lighting is bright and harsh implying that sex is nice and happy, contrasting to the horror where a man is running through a dimly lit corridor suggesting horror is dark and mysterious.
Actors
The director has implemented a few characters into this trailer all seeming drastically different to one another. The first character in the trailer is Jonas Nay who the audience work out to be the main character in the series due to him being in almost every clip. The director used Nay's blue eyes and blond hair to represent Germany when it was divided in 2. Nay is seen in one of the first clips when the screen is split into 2 and on one half is his character looking at some sort of computer screen with a head set on, presumably being a spy, and on the right side its him in a grocery store looking at some bananas like a normal citizen. The director has done this to show that not everyone you see is what they look like, creating a action feel to the whole trailer because of it being on of the first things the audience see. You also see Nay running in many of the short clips provided, this creates a tense feel and also shows that the character portrayed is doing something dangerous that casuses him to have to run from the consequences. The director also used Sonja Gerdhardt in the trailer as the main character lover. By using an attractive woman in the series it would attract males attention due to her looks. This is good because it means a wider audience would want to watch the series therefore gaining a bigger fanbase. Gerdhardt is presented in 4 of the clips and in 2 of said clips she is shown kissing Nay passionately, the director does this because sexual scenes are one of the most popular scenes in movies/series and by using them in your own work will attract more people to your show. It also provides a love story within the series and by doing so it appeals to a bigger audience, by having a love story more people will be catered for within the watching process.