Charity Advertisement

Charity ads focus on people who care and wouldn't mind giving a bit of money to the poor.
They shock you to grab your attention.
ABC1 target audience.
They use sympathy and empathy to get your attention.
We are becoming desensitised to the ads.

Shelter:
founded in 1966 in London;
Aims to help homelessness and bad housing and gives advice;
Poster ads, face book and mobile messaging.
Things that they aim on: Debt, Losing jobs and bed tenants.

Lucozade Drink Advertising

This drink was made in 1927 as a drink that was meant to allow the user to get better in ill health.

Then in 1987 it was rebranded as a sports drink. "better than water"

Campagne;
GlaxoSmithKline Consumer Healthcare- old owners of Lucozade
sold in 2013 to Suntory for 1.35 billion pounds.
Gareth Bale made an add saying the drink was "better than water". This add got banned due to false information in 2013.

Social context:
The adverts are fit and well built men and skinny and good looking women and this will put pressure on young people to look like that. Drinking lucozade will aid this.

Cultural context:
Getting a celeb to advertise your product will create lots more attention because there is so much celebrity endorsement going on nowadays.


Analysis of this advert;
The man is looking straight into the camera, this shows that he is serious about what he is advertising. The bright blue back ground makes the man in the shot stand out which then makes the image more serious. The main colours that stand out in the image is the bright yellow and the blue. These are the colours on the bottle of lucozade. This will link the bottle to the success of Gareth Bale to Lucozade and making the person viewing the image to want to buy Lucozade. Blue could also represent refreshing cool drink, appealing to the people who play sport. The blue is also a Masculine colour and being behind Bale links the colour to the masculine personality of Bale. The advert looks very professional which would make people want to buy the drink more.  Putting Gareth Bale as the person advertising puts pressure on men because he is a good looking man, and him advertising lucozade gives the viewer a false accusation of lucozade will make you look good.

BIG Issue Notes

Key terms:

Circulation-number of sales

Readership-not just who buys the magazine but the total number of people likely to read it.

Mass audience- Readership on a very large scale.

Niche audience-Narrow group of readers with a particular interest. 

Subscription- where a person buys a set number of copies and receives them by post.

Intertextuality-blending two text together. 

Masthead-title of magazine.

Plug-text that plugs inside story's.

Puff-The main story on the front cover.

Cover Star-star thats featured on the cover.

Anchorage text-text that anchors the main image and gives it meaning.

Banner-text that runs across the lower section of the cover.

Skyline- that runs across the upper section of the cover.

Hybrid Genre- Entertainment and social business.

"its a hand up not a hand out'

Advertising brings in 70 percent of income.

Minecraft First Essay

Minecraft is an open sandbox video game where players can build and do whatever they want to do, this is one of the things that make the game such a success. The way the players can do what they want in the game makes the game not like any other game, the huge unlimited world and possibility's make the game unique and unlike any other game. Mojang has done this to make the game popular and stand our from any other game on the market, this is why it sells the amount it sells (154 million). This is a massively popular game and the main reason is that the map has unlimited potential which means it never ends.

Minecraft also makes money through selling things like texture packs and skins that players can buy and download which changes their game or makes different  things in the game look different. Skins in the game make the player look different for example there are skins for around 5 pounds and they change the in game character to an olden victorian man. This doesn't change the game at all but it makes other people in the online mode see you diffrent, this is only to show off to your friends and not to change the game play at all.

A test video of Minecraft was released on the 13th of May 2009 to see how people would react to a game that is as ambitious as this and obviously the response of this video was very positive because as mentioned before no other game had tried something like this before, when the game was released instead of releasing the game with everything that it has to offer and rushing it, Notch made it so that he would regularly update the game with new game modes so that the players of the game would not get bored of the game, this was also a massive success because it meant people would constantly come back to the game to investigate the new features that have been placed in the game. Another way that Notch and later on Microsoft would make more money for Minecraft they would have the optional cosmetic skins and texture packs that would make the players character look different and also the background of the game so the objects in the game would look very different, as mentioned they are cosmetic meaning that they give the player no advantage in the game apart from that the world looks different so that it is fair for the players who don't want to spend anymore money on the game. Especially when the game was released on consoles like Xbox One and PS4 in 2011 the game was marketed and advertised very frequently so that it could convince new players to buy it or people who bought it on the PC to buy again because they might have friends who play on Xbox instead of PC and obviously the graphics upgrade so that people could experience it with better graphics.

Made with Visme Infographic Maker

Radio Timeline

630	News and weather
633	Introduction with Greg James - talks about his morning, refers to the Jam Slam quiz later on in the day. Track 1 Ni**ars in Paris (T.I remix), Jay Z and Kanye West. Track 2 Baby, Clean Bandit ft. Marina and the diamonds and Luis Fonsi
642	Backing sound, chats to the audience - talks more about the quiz and the prizzes. He also reads tweets. Says the winners of the Super bowl tickets will be announced after 8
647	Track We appreciate power, Grimes ft. Hana
650	Coming up...
651	Track Solo dance, Martin Jensen
653	Chats with people whilst they’re on their way to work - reads out listener’s messages, roughly 5 people
657	Track That sound, Sam Fender. Says people have texted in: One boy’s birthday so Greg James says Happy Birthday. The text says the boy would like the day off school, as it is his birthday. “Coming up… after the news” celebrities, quiz, more tracks etc.
7	News and weather

8:00 am	News and weather.
8:05 am	Quiz with some riddles and anagrams. Playing a game to guess a secret word. Radio 1 Jam slam as well.
8:07 am	Lady Gaga- Bad Romance
8:10 am	Donae’O Feat Belly- Chalice
8:13 am	Dua Lipa- One Kiss
8:15- 8:20 am	Ad break and talking about future events
8:20 am	Competition to win tickets to the Superbowl 53
8:25 am	Los Unidades & Pharell Williams Feat Jozzy- E-Lo
8:30 am	News

9:00 am	Track Labrynth (Earthquake)
9:04 am	Sting then New Track (Childish Gambino 3005)
9:07 am	Sting and New Track (Gotta Get thru This)
9:10 am	Recap of tracks, audience comments on tracks. (10 minute takeover)
9:12 am	Track (Without Me, Halsey)
9:18 am	Track (Pale Waves, One more Time)
9:20 am	NG introduces again. Brief small talk (latest popular news). Pick and Mix of interview snippets.
9:23 am	Track
9:27 am	Time update. Track (Sigrid Sucker punch)
9:30 am	Casual talk with studio crew.
9:32 am	News update and weather

9;30	Sucker punch-Sigrid
9:33	News- 10 year plan for NHS, request for text opinion
9:36	Actress award, Intoxicated man, Sexual assault clams, Basketball player fearing assassination
9:39	It’s not living by 1957
9:42	God’s Plan by Drake, replying to a text,
9:45	Talks about a TV show, plays theme tune for “Richard and Judi”, talks about Football.
9:48	Party for one by  Carly Rae Jepsen
9:51	Can’t you see by Fidlar
9:54	Talks about the song before. Stormsi singing in karaoke to unexpected songs
9:57	Body by Loud Luxury feat Brando
10:00	Thank u, Next by Ariana Grande, says goodbye and goes over everything he has previously said (Football and karaoke)

750 Word Essay

Radio 1 breakfast shows have selected the host specifically due to their ability to interact with an audience well as they have a big following over social media and on radio due to the lively and bubbly personality. They must have this great user interaction to reach their viewing targets. They do this type of interactions like polls and actual games to hook the listeners on and make them feel apart of the show so they gain the connection with the hosts and radio presenters.

For example, Nick Grimshaw has been involved in the past the pasty, an incredibly simple challenge but the way they involve different people, therefore, showing different classes and personality along the way gets people to talk and deliberating, about the show each day or at different times within the segment. Whether their comments of the show are on the radio 1 website or Instagram or in person but mainly their response is on twitter as it is an instant media. 

They way they got people hooked on such a simple of task of getting a pasty to someone who had never tried one before, just made it even more fun as it had a purpose, no matter how insignificant the purpose it was, it made it fun and the humor helped carry this game along.

Also recently the panic room with Greg James when they captured him and he was only allowed out with the code that he had to figure out and he had no internet only twitter and incoming calls from the audience, to help try and solve each part to get the code and as the riddle was so in-depth and wild it was able to be dragged out for  a whole week before he was able to find out the code. But as it was so long it had loads of different and interesting characters giving their opinion and thoughts on the matter to create discussions to ten get people talking about it and creating this sense of involvement with the public which increases the figures as more people will try and help. Again, this will involve all different classes of people from B all the way to D as everyone can listen to the radio as it’s a free service, so people have no problem tuning in even just for a brief moment to check what’s going on.

They also use polls on Instagram and Twitter to get immediate votes and decisions on how the show is going to pay out to the audience feel as if they are playing a big part and even if your not listing and just scrolling through your feed that might draw you in and entice you to into listening to find out what’s actually going on In the show. For example they use this for the music hour where the audience chooses what songs get played for an hour so they can vote between a selection of choice’s and after the next song that song then gets played and it shows fans joining in but also tells the show what songs their audience is liking at the moment so is in a way a bit of primary research and therefor can help the DJs select the right music and then improve figures.

Another example is the radio 1 big weekend the biggest show that radio  put on every ear with the biggest acts f that year headlining their best songs and then this is released first on the show live on air so then people join in to find out who’s there to see if they want to buy tickets to go and there for another form of interacting. Plus, they release special guests on socials so that people get discussing it and then join into the live show that they can see the exclusive interviews with the guests in anticipation of the big weekend.

To conclude, radio 1 try as best as they can to get their fans and audience to be involved and cater to their audiences best interest as this will help keep the fans coming back and the fact it is easy and free to access all of the interaction this means every single kind of person can then join in so no one feels left and out all have a connection to one another like one big family. Radio 1 have done a good job in including all into the accommodating show.

Minecraft Questions

1. How many subscriptions does Ali-A have for his YouTube channel?

Over 5 million subscribers on his main channel and over a million on his second channel

2) How many years have he been doing this?

He's been uploading to YouTube for over 5 years

3) Why did he start playing Minecraft?

His fan base kept asking him to make YouTube videos on Minecraft so he done it

4) What does he say he is trying to do with his content?

Balance both Call of Duty and Minecraft videos and try merge them together

5) Describe his average working day

Wakes up between 12-2pm, turn on setup and start computer, then get ready and by 3-4pm, makes 3 videos a day. 2 videos on mine-craft channel then another video of cod channel. makes 1st video for 7 then next for 10pm then final video 1am. 

6) Why might we watch YouTubers?

Viewers like watching YouTubers to get ideas and their point of view of how they take the challenge, whilst supporting the creators

7) What is Twitch and what is the average time spent on it by a viewer?

Twitch is a live streaming service which allows viewers to watch people play video games in live time. Average viewer spends 4 hours.

8) How much do you estimate that Ali-A earns in a year? Go to socialblade.com to check your answer.

Roughly $2.5million

9) How much was Minecraft purchased for? 2.5 billion

10) What are 3 reasons behind Microsoft’s purchase?

a) Money 

b) To expand to all of the different devices 

c) New audience to Microsoft 

11) How might this affect the game? 

Oversee the development in the future, offers more support and infrastructure so mine-craft can be made bigger and better in the future.

12) What is Minecraft’s biggest asset?

The community 

Minecraft Notes and Video Game Presentation

 Minecraft

5 marks and 25 mins to complete the question.
The question could either be film, Minecraft or radio.
The question is all facts.
"NOTCH" or Markus Peterson is the creator of Minecraft.
The definition of video game is a game played by electronically manipulating images produced by a computer program on a monitor or other display.
Made in may 2009.
Minecraft is a multi-platform game.
Started as an indie game.
Critically and commercially successful.
125 million copies sold.

Types of video game 

RPG, Sports, Strategy, Action/Adventure, Construction, FPS, Simulation, Horror, Puzzle Solving, Children's

Definitions:
Platform- the thing you play the game on.
Cross media platform- one game on multiple devices.
Conglomerate- huge corporation .
Developer- the person who developed the game.
Digital Distribution-making the game available to audiences.
Engine- a system designed to play video games.
PEGI- the age rating on games.
Designer- the person who designed the game.
RPG- role playing game.
MMORPG- massively multiplay online role playing game.
FPS- first person shooter.
Event realise- Hyped date used heavily in marketing of new games.
Triple A game- a big game with lots of money spent on it.
Open World- a game where you can do what you want.
DLC- downloadable content.
SandBox- a game where you can build what you want.

 

Radio One Breakfast Show Audiences

BBC Radio 1 Breakfast Show Questions

Questions;

1.They play small bands and groups on their channel to promote the smaller groups, this promotes the smaller groups and gives them a chance to gain some fans.

2.2/6 songs where small indie British songs.

3.pop-4 indie-2

4.NFL players.

5.there was news that was relevant to the uk.

6.There was a Butlins read coat quiz that a holiday was on offer, the participant had to be a red coat from Butlins, and Greg spoke to them through the phone. The red coat didn’t win.

7.The broadcast wasn’t so much informing then educating and entertaining, it was educating because it spoke about how the people could win things and it was entertaiing because it played pop music which was well known and quizzes which was interactive with the audience, also it was entertaining because Greg spoke about funny things that have happened to him.

8.Radio one differs from other shows in the morning because the host (Greg) speaks about personal events that entertain and also plays games with the audience. Other shows only play music. Another aspect of radio one breakfast show is there are no adds where as other shows they do have adds. Radio one gets its money from the pubic so they need to repay us and one way they do this is by providing a radio service with no adds.

9. I think the audience for my section is aimed towards young adults to adults, I get this from the way that Greg talks, he uses big words that younger people may not un derdtand and he also talks about things kids wouldn’t be interested in.

10.the show is distributed on tv, radio and online through wither laptops or phones or other smart devices.

BBC Radio One Breakfast Show (R1BS)

The best position to be in the radio industry is the breakfast show, when starting off in the radio business you start off in night time when not a lot of people are watching but when you progress the highest point you can get to you is Breakfast.

BBC Sounds: New music streaming app.
( https://www.bbc.co.uk/sounds )

R1BS facts;

Greg James is our BBC Breakfast show presenter at the moment
BBC was founded by John Reef,
9 channels,
many online services,
5 billion a year made from radio,
R1BS was first aired in 1967 by Tony Blackburn,
40 records a week,
hosts need to be British,
no ads so we pay for them with out tax money (PSB)
trying to target young people (13-33),
often gets audience on the phone,
R1BS is on FM, DAB, Freeview, Freesat, Virgin, Sky or online on the BBC website,
have weekend shows too,
R1BS makes £1.20 per listener,
BBC are conservative.

Technology;

Lots of people downloading podcasts and streaming internet radio.
Studio webcams
media convergence is where you can listen to the radio on many different things i.e online, phone, in the car.

PSB;

The rules the radio need to follow
educate inform entertain us because they owe us because we pay them.