Lucozade Drink Advertising

This drink was made in 1927 as a drink that was meant to allow the user to get better in ill health.

Then in 1987 it was rebranded as a sports drink. "better than water"

Campagne;
GlaxoSmithKline Consumer Healthcare- old owners of Lucozade
sold in 2013 to Suntory for 1.35 billion pounds.
Gareth Bale made an add saying the drink was "better than water". This add got banned due to false information in 2013.

Social context:
The adverts are fit and well built men and skinny and good looking women and this will put pressure on young people to look like that. Drinking lucozade will aid this.

Cultural context:
Getting a celeb to advertise your product will create lots more attention because there is so much celebrity endorsement going on nowadays.


Analysis of this advert;
The man is looking straight into the camera, this shows that he is serious about what he is advertising. The bright blue back ground makes the man in the shot stand out which then makes the image more serious. The main colours that stand out in the image is the bright yellow and the blue. These are the colours on the bottle of lucozade. This will link the bottle to the success of Gareth Bale to Lucozade and making the person viewing the image to want to buy Lucozade. Blue could also represent refreshing cool drink, appealing to the people who play sport. The blue is also a Masculine colour and being behind Bale links the colour to the masculine personality of Bale. The advert looks very professional which would make people want to buy the drink more.  Putting Gareth Bale as the person advertising puts pressure on men because he is a good looking man, and him advertising lucozade gives the viewer a false accusation of lucozade will make you look good.