1. Old spice
2. Lucozade
3. Charity
awareness, interest, desire
What makes an advert memorable:
Colours
Story
Music
Humour
Price
Product
Place
Promotion
Copy- Written text
How to analyse an advert:
Aim of the advert?
Denotation and connotation
Media Language
Representation of males/females
Representation of themes
Representation of the brand
Psychology
When the person is looking straight at the camera its called direct mode of address
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Camera The director used a countdown timer to be one of his main clips to draw the audience in, when the countdown reached 0 the music dr...
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The Daily Mail use a bold, large text to implant this into the audience's head because its the largest and darkest thing...
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