The media has an immediate effect on out behaviours.
Hypodermic syringe model.
Particularly used in arguments for censorship.
NEWS;
Use-full;
Moral panic (coronavirus)
Can work with younger, vulnerable audiences (less educated).
Useful when looking at advertising articles.
Not Useful;
Long term exposure is much more applicable (Gerbner)
Only have an effect on very impressional people.
LFTVD;
Useful;
Moving image has greater impression than text.
LFTV has the option of binging.
D83 presents diffrent take on historical event which can make an impression on audience fast.
Characters make impressions on audience - aspirational.
Not useful;
LFTVD is not 'real' - drama, not truth.
News has 'loyalty' - TV Drama is not the same - you dilute the chance of it affecting you.
TV Drama is not trying to have an immediate effect. Entertain, not inform, They don't need moral panic.
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