Fandom/participation theory
Fans are responsible for distribution due to social media and word of mouth.
Fans influence on content- Send in ideas.
Construct their own meanings.
Make their own products/videos. *Textual Poaching*
Identity is constructed through your fandom- Participation in a community of fandom.
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Camera The director used a countdown timer to be one of his main clips to draw the audience in, when the countdown reached 0 the music dr...
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The Daily Mail use a bold, large text to implant this into the audience's head because its the largest and darkest thing...
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